Lessons from Spotify: using multiple touchpoints to build an identity

Digital-first design is well and truly here and COVID-19 has accelerated the trend. Increasingly, people are aware that a digital brand is a brand built on quality experience…

Inauthentic formats – the case against sponsored messages

Platforms are pushing us to consider Sponsored Messages when setting up paid campaigns. LinkedIn is even serving me carousels trumping their value. But here are three reasons why…

The fundamentals – what makes a brand stand out

A brand is what is on a man’s mind. It is the place you occupy relative to others and the sentiment attached to you. But this happens by…

All in the experience – what makes a digital brand

What is needed for a brand to be called a digital brand? Well, a digital brand is not a brand with a presence online. What you have there…

Monochrome thinking – rules for beautiful logos

Here’s a six-point cheatsheet to help you make better logos in less time. In the last years, I’ve worked on a few projects where I’ve had to create…

Institutional insights – reflections on the #SOTEU

Today the European Union held its annual State of the Union address and during it proclaimed we have now we’ve entered a Digital Decade. Of course, this phrase…

Concentric circles – how to see digital media

In geometry, two or more objects are said to be concentric when they share the same centre. But why does this mathematical concept matter to digital communications? The…

Virtual events will fall short  - and that’s okay

COVID-19 has been a boon for Zoom and now platforms of all kinds are reaping the rewards. Political roundtables, strategy workshops and policy conferences are flocking online. But…

Rams refigured – principles for digital deployment

Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design – DIETER RAMS