A strategist and creative, I specialise in leveraging digital technology to build movements and tell stories. In the last six years, I have worked on everything from election mobilisation and digital advocacy, to growth marketing and brand development.

Here my writing explores, how digital can be integrated to help people sense, think, feel, act and relate.

You will find ideas from political communications mixed together with design and art. Concepts from colour psychology to community organising. Because, after all, creativity is just connecting things. The more things you have to connect, the more effective you will be.